Sit-Lux Pizza: An On-Campus Student Run Business Plan

Abstract

Pizza has become a beloved staple in American culture, enjoyed across various occasions. With substantial growth and demand for ready-to-eat pizza, the pizzeria industry in Charlotte, NC, presents a lucrative opportunity, with local spending projected to reach half a billion dollars by the end of 2023. This business plan proposes a campus pizzeria at Johnson C. Smith University (JCSU), highlighting mutual benefits for students, staff, faculty, and the broader community. Initially campus-centric, the pizzeria aims to extend its reach citywide, statewide, nationally, and internationally, driven by a clearly defined mission, vision, and values. The student-owned and managed pizzeria will cultivate essential skills among students, aligning with JCSU's mission and core values. By providing a real-world platform to apply academic learnings, the venture fosters creativity, innovation, and problem-solving abilities. With institutional guidance, students will navigate entrepreneurship challenges in a supportive environment, preparing them for future leadership roles. This initiative enriches the academic journey, empowering students to transform aspirations into tangible achievements and creating a legacy of success at JCSU and beyond, producing entrepreneurial leaders capable of making a significant impact on the business world.